Healthy Food Ingredients (HFI) is a growing family of global specialty ingredient brands. They work hard to bring more nutritious food to more people — and I fully embrace that mission! When it was time for the HFI brand to reflect its passion, they turned to Van Santen Studio and strategic collaborators at Activated Growth. We created a strategic marketing foundation and built a fresh new brand by redesigning the logo and identity and developing materials such as a advertising, print collateral, a web site, and more.
Logo Design & Branding Web Design Email Print Advertising Brochure Exhibit Graphics
The American Bar Endowment (ABE) is a 75+-year-old organization with a dual-mission to help provide insurance to lawyers and to fund legal research, public service, and educational programs. It engaged Van Santen Studio to help reinvigorate and strengthen it’s brand and better convey it’s complex mission.
Print Advertising Web Advertising Brochures and e-Books Event Marketing (exhibit graphics, giveaway items, fact sheets, and more) Direct Mail Email Website (coming soon!)
An “amaizingly” good message
Suntava Purple Corn™
When Suntava® Corporation was ready to launch their to consumers, they turned to Van Santen Studio and our partners at Visivox. This exciting non-GMO corn is packed with antioxidants. I created a new identity, web site, advertising and booth graphics that were both consumer friendly and informative to food manufacturers who were looking for healthful food. We continue to update the brand. Be sure to like them on Facebook or follow them on Twitter. We manage those accounts too!
Logo design & Branding Web Design Email Design Print Advertising Brochures & Sell Sheets Sales presentations Exhibit Design Video
JASNA of Minnesota
YOU ARE CORDIALLY INVITED TO A NEW BRAND
Jane Austen Society of North America - Minnesota
The Minnesota chapter of the Jane Austen Society of North America was ready to bring Jane Austen into the 21st century and invited Van Santen Studio to the party. Naturally, we rose to the occasion and brought our friends and collaborative partners at Visivox along. After all, Jane said, “One cannot have too large a party.” We created a quippy, clever, and witty brand experience that delights Jane Austen enthusiasts across multiple generations. Interested in joining in the fun? Visit JASNA-MN. Be sure to like them on Facebook or follow them on Twitter and Instagram.
What they say
Working with the Van Santen Studio team was simply wonderful! Michelle and her caring team took the time to deeply understand our business challenges and target audience, then parlayed that into a truly striking solution. In the year since our project concluded, membership has grown by over 25%, and it's largely in thanks to their inspired and thoughtful creations - brand identity, website, social media, collateral, and more - allowing us to be more visible and engaging in the community.
Van Santen Studio...amazing talent, respected partner.
Andrea K.Board of Directors Marketing Chair Jane Austen Society of North American, Minnesota Region
Logo design & Branding Illustration Web Design Email Design Direct Mail Social Media Product Ideation
A passion that feeds and heals
Chef Renee Faucher had a life-changing moment nearly 10 years ago when she was diagnosed with Lyme Disease. After her diagnosis she discovered that her diet could impact how she felt. Today she is a personal chef who works with people with food sensitivities and allergies, and people who just know they want to eat in a certain way, whether that be Vegan or Paleo. Her recipes are delicious! Make sure to follow her on Facebook and Instagram. It’s mouth-watering!
Branding Web design
Brands with Personality
A brand is more than a mark and a name. It says a lot about a company. It is a glimpse into what a company does and what it believes in. A brand develops a “personality” that is influenced by many factors such as company promises, actions, service, quality, customers and employees. Below are just a few of the many logos I have created. Please contact me to see a full logo portfolio.
The Rubenfeld Synergy Method® (RSM®), created by Ilana Rubenfeld, is an alternative healing method which combines touch and talk to help clients deal with the stresses in their life. Van Santen Studio created an engaging, easy to understand website that helps educate the public about RSM and includes a directory of practicing Synergists. It also serves Synergists in a robust members only login area that offers training, continuing development, and community for it’s members. Visit the site.
Marketing Strategy Web design
Powering the recycling word
For nearly 70 years, Gopher Resource has kept approximately 20 million spent automotive, industrial and stationary batteries out of landfills each year — and done so in a safe, environmentally sustainable manner. Together with the strategic team at Activated Growth, Van Santen Studio expanded the brand by identifying and defining a visual vocabulary and developing materials such as a brand guide, advertising, print collateral, a web site, and more.
University of Florida Alumni were invited to show their Gator spirit with upscale merchandise, a redesigned magazine, and new alumni membership mailings. These materials were designed to engage and invite Gators to connect on a deeper level.
Brand Expansion Direct Mail Print Collateral (Membership On-Boarding and Renewal Kits) Presentations Merchandise Concepting and Sourcing
Giving new life to a website
Association of Battery Recyclers
Association of Battery Recyclers (ABR) was established to educate the public about the recycling of spent lead batteries. Every year, members of ABR recover 99% of the material in spent lead batteries in a safe and environmentally responsible manner. That is an amazing message to share!
Sometimes there is a process or concept that is better communicated through an infographic. It's a visually strong way to get a concept across. Here are just a few examples of infographics I've created. To see a full portfolio of infographics, please contact me.