Suntava Purple Corn
An “Amaizingly” Good Message
Suntava® Corporation began with an innovative non-GMO purple corn product but lacked a name, a brand, and customers. Van Santen Studio and our partners at Visivox, Inc. were there from the start, serving as Suntava’s virtual marketing department for seven years, helping grow Suntava’s sales, industry profile, and even sparking consumer demand.
MY ROLE
Branding
Creative Direction
Web Design
Print Advertising
Email Design
Collateral Design
Exhibit Graphics
Social Media Graphics
Video Art Direction
IN COLLABORATION WITH Nancy McRae and her team at Visivox Inc.
I designed the new identity, web site, advertising, and booth graphics to be eye-catching and disruptive as compared to the typical graphics in the ag sector. The Suntava booth was increasingly “swarmed” by interested buyers.
When Healthy Foods International (HFI) acquired Suntava, its CEO noted the strength of the Suntava brand as part of the incentive to buy. (HFI subsequently became my next client.)