Healthy Food Ingredients
Growing an Existing Brand
Healthy Food Ingredients is a family of ingredient brands that bring quality, healthy food ingredients to food manufacturers and consumer tables. Van Santen Studio was tasked with redefining and redesigning their brand identity to better reflect their down to earth values and innovative vision.
Van Santen Studio created a vibrant and healthy looking brand identity and visual language that was friendly and authentic. The multiple colors within each letter of the logo were inspired by aerial views of agricultural fields. The two seeds that dot the “i” symbolize collaboration and seeding of future possibilities.
Old HFI logo (left) Redesigned HFI logo (right)
MY ROLE
Brand Strategy: Interviewing stakeholders to redefine HFI’s brand attributes, story, identity and visual language to better reflect down-to-earth values, vibrant, innovative vision and healthy products
Branding
Creative Direction
Illustration
Web Design
Print Advertising
Email Design
Collateral Design
Exhibit Graphics
Social Media Graphics
IN COLLABORATION WITH long-time partners, Activated Growth, Marketing Strategists and Nancy McRae of Visivox, Inc. for Brand Storytelling.
Tradeshow elevation