In Search of Self
Connecting a mission to a new brand.
In Search of Self Studios is a therapy practice dedicated to helping people connect to their body’s wisdom and bring it into consciousness. I’ve been a client for a number of years and experienced firsthand how powerful this is. So when I was approached to work on the brand, I jumped at the opportunity!
MY ROLE
Conducted interviews and strategy sessions to determine path to renaming and rebranding
Designed logo and new brand identity to create an emotional connection to the body-mind message and visually reinforce the mission.
Brand Strategy & Re-Branding
Web Design
Space Design
Social Media Graphics
The logo suggests an individual sitting in contemplation. All parts of the body are gray except the head and the heart. The hand cradles the heart representing self love and discovery.
I also created supporting graphics that represented the Four Elements of Body-Mind Connection: Compassion, Connection, Exploration and Curiosity.
“Michelle mirrored back through design all of the beautiful characteristics of my company. Rebranding with Michelle transformed the possibilities for my company. I no longer have to explain what I do. Michelle turned the explanation into art. “
Mary Petschen
In Search Of Self Studios
”