JASNA of Minnesota
A Brand with a Special Invitation
The Minnesota chapter of the Jane Austen Society of North America was ready to bring Jane Austen into the 21st century and invited Van Santen Studio to the party. Naturally, I rose to the occasion and brought my literary partner Nancy McRae along. After all, Jane said, “One cannot have too large a party.”
We began by immersing ourselves in everything Jane Austen and benchmarking her current fandom. (As Jane Austen admirers, we were quite happy to do so!) We then created a quippy, clever, and witty brand experience that delights Jane Austen enthusiasts across multiple generations.
Creating a logo for a well-known literary figure was a challenging yet exciting, task. For a modern twist on an old, familiar silhouette, I created a single-line, hand-drawn image of Jane with the book in the center forming a bow in her hair. Jane Austen’s signature completes the mark.
MY ROLE
Branding
Illustration & Photo Curation
Web Design
Direct Mail
Product Ideation
Social Media Graphics
IN COLLABORATION WITH Nancy McRae of Visivox, Inc., Brand, Marketing, and Content
To extend marketing capabilities, I illustrated a library of icons that can be used in any application and combination.
To balance the brand’s illustrative style and keep the look contemporary for years to come, I also curated a photo library
“In the year since our project concluded, membership has grown by over 25%, and it’s largely in thanks to their inspired and thoughtful creations - brand identity, website, social media, collateral, and more - allowing us to be more visible and engaging in the community.
Van Santen Studio…amazing talent, respected partner.”
Andrea K.Board of Directors Marketing Chair
Jane Austen Society of North American, Minnesota Region
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