Hi! I'm Michelle Van Santen.
I'm a designer, ideator, and creator of images and objects. I'm a geek and a creative. The geek grasps difficult concepts and thinks strategically. The creative translates concepts and strategies into meaningful and compelling communications and products. I have designed and directed marketing programs across multiple channels and customer segments and held agency and corporate positions as well as serviced national and local B2B and B2C accounts.
How i work
Collaborative Approach - Good ideas don’t happen in a vacuum. My partners and I work with clients to understand their challenges. Tough questions are asked. And we brainstorm together. This process creates stronger, fresher solutions.
People-Centered Focus – People are a powerful force behind building a brand. Relationships matter. Creating strong connections between your customers and your brand mean focusing on what your customers feel, what keeps them up at night, and what gets them excited.
Positive Attitude – I bring your best foot forward, identifying your point of difference to help your brand shine – positively.
identity design and development
print and online advertising
marketing collateral (brochures, sell sheets, infographics, etc.)
product ideation and development
Curious? See the work!