American Bar Endowment
Refreshing a Giving Legacy
The American Bar Endowment (ABE) is a 80+-year-old organization with a dual-mission to help provide insurance to lawyers and to fund legal research, public service, and educational programs. It engaged Van Santen Studio to help reinvigorate and strengthen it’s brand and better convey it’s complex mission.
MY ROLE
Overall Creative Direction to help reinvigorate and strengthen ABE’s brand and better convey its complex mission.
Design, Illustration, and Art Direction for:
Print and Online Advertising
Brochures and e-Books
Event Marketing (Exhibit Graphics, Giveaway Items, Fact Sheets, and other Collateral)
Direct Mail
Email
Website
IN COLLABORATION WITH Owen John, Copywriter.
Ad series
Older Ad series
