Aris Clinic
Reinvigorating a Healing Brand
Aris Clinic is a behavioral and mental health clinic dedicated to helping kids ages 5–18 return to healthy, stable and productive lives. Van Santen Studio redesigned their logo and brand identity to be more approachable and upbeat, while visually reinforcing the message of hope and healing.
Following interviews and marketing strategy development, Van Santen Studio created a logo is friendly and approachable, yet, not overly child-like — appealing to older children and adults in their lives. The leaf icon symbolizes hope, growth, and possibilities. The multiple layers within the leaf represent an integrated and innovative approach. The earthy color palette is calming, yet vibrant and youthful.
Logo before redesign (left) New Logo design (right)
MY ROLE
Creative Direction
Web Design
Print Advertising
Email design
Collateral design
Exhibit graphics
Social Media graphics
10+ year ongoing client relationship
IN COLLABORATION WITH Activated Growth, Marketing Strategists.
Redesigned website
I love to uncover inspirational stories and ideas in conversation with my clients. One example is learning about Aris Clinic’s Wall of Handprints. Each time a child or adolescent completes the program, they put their handprint on the clinic wall, sending a powerful message to kids and families that, “Healing and Hope happens here.”
So I created a series of handprint images to be used alone and in combination throughout the marketing materials as a visual reminder of this tradition. When Aris Clinic celebrated their 10th year anniversary, I integrated the two handprints into the anniversary icon to punctuate this milestone and give everyone a “high ten.”
Pamphlets
Social media design
