JASNA of Minnesota
A Brand with a Special Invitation
The Minnesota chapter of the Jane Austen Society of North America was ready to bring Jane Austen into the 21st century and invited Van Santen Studio to the party. Naturally, I rose to the occasion and brought my friends and collaborative partners at Visivox along. After all, Jane said, “One cannot have too large a party.”
Creating a logo for a well-known literary figure was a challenging, yet exciting, task. We first submerged ourselves in everything Jane Austen and did extensive research. (Having Jane Austen admirers in our ranks, we were quite happy to do so!) We created a quippy, clever, and witty brand experience that delights Jane Austen enthusiasts across multiple generations.
WORK INCLUDED Branding, Illustration, Web Design, Direct Mail, Product Ideation, and Social Media Graphics
The logo is a single-line, hand-drawn, modern silhouette of Jane. The book in the center forms the bow on the side of her head. Jane Austen’s signature completes the mark. I also illustrated an icon library to be used throughout marketing communications and can be used individually or in combination.
I curated a photo library to help balance out the brand and keep it relevant and contemporary for years to come.
“In the year since our project concluded, membership has grown by over 25%, and it’s largely in thanks to their inspired and thoughtful creations - brand identity, website, social media, collateral, and more - allowing us to be more visible and engaging in the community.
Van Santen Studio…amazing talent, respected partner.”
Andrea K.Board of Directors Marketing Chair
Jane Austen Society of North American, Minnesota Region
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